TL;DR: The Mastering Cognitive Biases Bundle is on sale for £22.16 as of Jan. 4, saving you 96% on list price.
As humans, we’re forced to make lots of decisions on a daily basis. And while we may think we make every single decision based on facts, logic, and reasoning, there’s a lot more to it than that. As it turns out, we kind of suck at the whole decision-making process due to our own cognitive biases.
Discovered by two dudes named Daniel Kahneman and Amos Tversky in the 1970s, cognitive biases are basically like mental shortcuts or rules that simplify the decision-making process. Sure, we try to rationalise them after the fact through logic and reasoning, but the choice itself is pre-determined by the unconscious part of the mind. Do you tend to only pay attention to news networks that confirm your opinions and disregard other channels? Do you learn a little about a topic, then assume you know everything about it? Or maybe, when things don’t go your way, you tend to blame outside factors? Read more…
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