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Ranking for long-tail keyword, vs. competition with shorter similar KW?

Hi guys,

How possible is it to get a great ranking (1st page of google search results) for long-tail keyword, if the competition is strong for shorter variation of that keyword?

Example / explanation:

– I’m doing SEO for accommodation website. My plan is to use long-tail keyword, like “best apartments for rent near town_abc”, or “best place to stay near town_abc” … any longer phrase like that. (possibly wider keywords also – like “best family vacation in/near town_abc”)
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Ranking for long-tail keyword, vs. competition with shorter similar KW?

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